You may think that digital archives belong in a library or museum building, and they are only for academics who bother to search through them. Digital collections with robust metadata (a fancy word for a catalog description) exist in national, university, and public libraries and archives, and consist of millions of digitized books and newspapers, magazines and other periodicals, family history records, images, videos, and even websites. Believe it or not, most people on this planet are digital archive curators who own huge collections of mostly born-digital materials. These hundreds of photos of what we had for breakfast, videos of our cats and dogs, favorite memes, and even gifs make our digital collections. Our devices are full of items, but clearly, we do not want to preserve them all – after all, who needs 15 different takes of your mate in a funny pose?